Vanúsia Nogueira belongs to a family of coffee producers. The beginning of her international career was at PwC Consulting, where she was a partner and worked for 15 years. Its direct activities with coffee started in 2002, focusing on niche markets that could bring more opportunities to producers. She was BSCA’s Executive Director from 2007 until April 2022 and took over as Executive Director of the International Coffee Organization in May 2022.