Rodrigo is the Senior Beverage, Tobacco and Cannabis Analyst in Euromonitor International’s São Paulo office, with over 5 years of experience in the beverage industry.

Rodrigo is responsible for all Beverage, Tobacco and Cannabis research, developing reports, estimates, articles and briefings on the industry, providing data and insights on market trends, new product development, industry performance and its competitive landscape.

Rodrigo advises clients from various industries on topics related to premiumization, health and wellness, new market trends, new product development, consumer behavior, forecasting and packaging for beverage, tobacco and cannabis products.

Rodrigo’s experience in the market has positioned him as one of Euromonitor Intl’s main data sources. on Beverages, Tobacco and Cannabis in Latin America, having made 14 presentations at public events, ranging from coffee, plant-based meat and dairy alternatives, alcoholic beverages, consumer behavior, health and wellness, packaging and sustainability.

Rodrigo also participated and presented for several Euromonitor International clients, building customized analyses with Euromonitor data.