Digital platform of coffee GIs wants to strengthen control and traceability of the regions
Sebrae’s initiative, in partnership with ABDI and Instituto CNA, aims to improve market relations and enhance the quality and origin of grains
In times when global consumers increasingly demand products that meet ESG (social and environmental governance) criteria and when large importing nations launch new regulations for the acquisition of products, the development of technologies for the implementation and optimization of traceability platforms is essential to improve product communication with the final consumer.
With this in mind, the Brazilian Micro and Small Business Support Service (Sebrae), in partnership with the Brazilian Industrial Development Agency (ABDI) and the CNA Institute, with support from the Ministry of Development, Industry, Trade, and Services (MDIC), launched a public call for proposals for the development of a digital platform for Geographical Indications (GIs) for coffee.
This initiative is aligned with the discussion themes of the 9th Coffee Dinner & Summit panels, which will be held by the Council of Brazilian Coffee Exporters (Cecafé), with the sponsorship of Sebrae, on May 25 and 26, in São Paulo (SP), and aims to strengthen the control and traceability of the producing regions, to improve the relationship with the market, and to enhance aspects such as the quality and origin of the beans.
With registrations from small businesses closed on May 5th, five projects were selected (check here https://www.worldlabs.org/cdn/storage/files/R3vdHBeSx63cL3Dzn/original/R3vdHBeSx63cL3Dzn.pdf) in the first stage of the competition, which will receive R$20,000 each to develop, within two months, the Minimum Viable Product (MVP), with the best proposal having an injection of R$800,000 to deliver, within 10 months, the digital platform of the coffee GIs.
According to Sebrae, the intention is to achieve a tool, developed by small companies in the agribusiness information technology area, that brings sustainable innovation to ensure the control and traceability of specialty coffees produced in the 13 Brazilian coffee GI regions and, consequently, through digital technologies, give more assurance about the product to consumer markets.
The proposal also aims to monitor the relationship with the national and international markets, in addition to enhancing references such as the quality and origin of the grains produced in the country. Sebrae comments that the novelty will also contribute to boost the exportation of products and expand the connection with the international market, strengthening the national economy, generating jobs, income, and valuing Brazilian products and services.
More information about this work to encourage the traceability and sustainability of Brazilian coffees will be presented by Sebrae at the 9th Coffee Dinner & Summit, this event stands out as one of the main global forums of the coffee sector, bringing together, every two years, around one thousand people and leaders of all segments of Brazilian and world coffee growing to promote business prospection, create commercial opportunities, share experiences, and network, bringing together agribusiness players and coffee lovers in a spacious and cozy environment.
Under the theme “Production Growth: Its Challenges and Opportunities in ESG Times”, the ninth edition of the Coffee Dinner & Summit aims to promote debate and reflection on the economic, climatic, regulatory, and logistical challenges, and especially on the sustainable initiatives developed by Brazil and other coffee nations, which respect the criteria of socio-environmental governance. Those interested can obtain more information at https://coffeedinner.com.br/.
ZERO CARBON EVENT
Honoring its pillar of action focused on socio-environmental responsibility, sustainability and food safety, Cecafé obtained the Green Seal from reforestation startup Ecooar Biodiversity to neutralize the emission of greenhouse gases (GHG) with the 9th Coffee Dinner & Summit.
By calculating the carbon emissions generated during the two days of the event, the Council offset more than 2.5 tons of CO2 by planting native trees, contributing to the reforestation of Permanent Preservation Areas (APP) at Fazenda Santa Emília, a coffee producer in Garça (SP), where the regeneration of the environment and the preservation of spring waters benefit, directly and indirectly, about one million people in the 62 cities in the region.
ABOUT SEBRAE
Promote the entrepreneurial culture, improve business management, and develop a healthy and innovative business environment for Brazilian micro and small companies, which represent 99% of the country’s enterprises, accounting for almost 30% of the GDP and 54% of formal jobs. These pillars define Sebrae’s performance, one of the most recognized brands in the Brazilian productive sector. The institution supports the development of new businesses, promoting the improvement of public policies in favor of entrepreneurship, with an outstanding performance in stimulating competitiveness. With wide capillarity in all states, Sebrae contributes to the constant modernization of small businesses and to social inclusion, by generating jobs and income.
ABOUT CECAFE
Founded in 1999, Cecafé actively represents and promotes the development of the coffee exporting sector at the national and international levels. The entity offers support to the segment’s operations through the exchange of data intelligence, strategic and legal actions, and citizenship and socio-environmental responsibility projects. Currently, it has 118 commercial companies, exporters, trading companies, cooperatives, industries and producers, which represent 96% of the national shipments and send, annually, the product to more than 120 destinations.
